One of the new norm in our world today is that brands are collaborating with influencers to promote their products or services. Almost every day we hear the news that a popular social media influencer or celebrity has partnered with a certain brand. Africa’s leading online radio station, District FM has also jumped on this train. They recently unveiled the New Face of their brand.
The lucky person is a popular Nigerian-Canadian Celebrity and Social Media Influencer, Sandra Idubor.
In a statement published on their official Facebook and Instagram handles, District FM
announced that they have signed an endorsement deal with Sandra Idubor.
Ms. Sandra Idubor, a multi-talented artist, is a seasoned actress, filmmaker, singer, songwriter, TV presenter, and the creative director of Ise Theatre Troupe. She is the Founder and CEO of Dihamy Concepts Limited, a media company with branch offices in Nigeria and Canada.
Asides from entertainment, she is also a humanitarian and the Founder of an NGO called Sandra Idubor Foundation.
The news of Sandra’s partnership with the station didn’t come as a surprise to
some persons. This is because, in time past, she has expressed her great likeness for the station and its shows.
She is one of the few celebrities to have shown immense support for the radio station since it was founded. Thus, it can be understood why the management of the station chose to work with the artistic maestro. However, many of the big players in the media industry have lauded District FM’s decision to collaborate with Sandra Idubor. This is because she is a very skilled social media marketer.
As the Face of District FM, Sandra Idubor has become the radio station’s lead
ambassador. It is expected that she would use her influence on social media to grow the number of people who subscribe to the station’s content.
Thus, the public shouldn’t be surprised when Sandra features in commercials and ad campaigns sponsored by District FM.
She would also be using word-of-mouth marketing to win more listeners for the
In the coming months, the public should expect to see Sandra working closely with
the marketing team of District FM in creating fun and memorable experiences for the
consumers (audience) of the brand.
Fans of Sandra Idubor shouldn’t be dismayed when they start seeing her post contents about District FM on her social media accounts.
She would also be representing the station at important events across the world.
Just like other brand ambassadorship gigs, the terms and conditions of the endorsement
deal weren’t made public.
But according to an inside report, District FM paid Sandra a hefty sum to join their team. The deal was said to have been supplemented with other juicy perks that the celebrity couldn’t resist accepting.
Though District FM is just a new kid in the online radio business, the station has been
achieving a lot of laudable feats since it opened shop.
Signing Ms. Sandra is a sign that the management of the station is committed to the goal of reaching a wider audience and making it the best in a few month’s time.
It wouldn’t be hard for the talented entertainer to win new fans for District FM because the station’s work speaks for itself.
Airing live 24/7, the station broadcasts the latest songs in several genres, entertaining
programs, and podcasts. They also have some of the best OAPs in the game. It is no
wonder they are called the “Home of Gbedu Non-stop