The chairman and Chief Executive officer, CEO of Redirect Mall, leader of Black Wall Street, Charles N Lambert have vowed to beat one of the world’s most valuable and recognizable brands, Coca-Cola in African market penetration and brand recognition.
Lambert who made the vow on Wednesday told his followers to hang him to death if he fails to do so in years to come.
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices.
Lambert who is one of Africa’s finest economic activists has been fighting for Africa’s economic independence through an e-commerce mall [Redirectmall.com] orchestrated to promote and sell made in African products.
In 2020, Lambert began a show he tagged “Economic War with Charles N Lambert” to educate Africans on the importance of economic independence. Through the show, Lambert charged all Africans to take part in the war against economic invaders who keep exploiting the continent through capital flight.
Also, Lambert launched a campaign he tagged “Switch Now Campaign” where he called on Africans to switch from buying and importing foreign products to patronizing African products to save the continent from losing billions through Capital Flight.