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Adidas’s Fully Recyclable Trainers Have A Never-Ending Lifespan

Entirely recyclable footwear would have been unimaginable a few years ago. But Adidas has achieved the first fully recyclable trainer that has a never-ending lifespan for spring 2021.

The Futurecraft Loop model is made from 100 per cent recyclable material. Working with Parley for the Oceans (an organisation that addresses threats to the world’s seas), the two companies have created a trainer made from yarns and filaments from reclaimed marine plastic waste.

Taking plastic waste out of the system is the first step, but we can’t stop there,” said Eric Liedtke, executive board member at Adidas, in a statement.

“What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon, or oceans filled with plastic waste. The next step is to end the concept of ‘waste’ entirely. Our dream is that you can keep wearing the same shoes over and over again.”

Unlike other Adidas trainers, which are usually made from 12 different materials – such as glue, polyester, rubber, synthetic fibres and foam – this new model uses just one (a form of thermoplastic polyurethane).

In the newly launched campaign, Willow Smith explains the cyclical process which the brand shared on Instagram. In short: a pair of trainers can be returned to the brand, broken down and reused to create another pair.

© Condé Nast Britain 2019

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ahia chris kleine orjiAugustina OnwuamaizuNnamdi Patrick NzehChiamaka Justina ibehDare mercy oluwasemilore Recent comment authors
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Nsidibe victor inim
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Nsidibe victor inim

That is good

sunusi ibrahim hamisu
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sunusi ibrahim hamisu

good

Uthman Muhammed lawal
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Uthman Muhammed lawal

The company is the best when it comes to production of quality shoe

Enoguese destiny oviawe
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Enoguese destiny oviawe

The company is really doing great

Oseni Akeem Olalekan
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Oseni Akeem Olalekan

That’s nice

Odekunle Nasirudeen Ayobami
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Odekunle Nasirudeen Ayobami

That’s a good thing

Kenneth Adiele
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Kenneth Adiele

Lovely

Oni Esther Folasade
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That is nice

Jimoh Temitope Joseph
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Jimoh Temitope Joseph

That’s right cool

Emejue Ikechukwu Paschal
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Emejue Ikechukwu Paschal

Thanks district!

Dare mercy oluwasemilore
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Dare mercy oluwasemilore

Good for them

Chiamaka Justina ibeh
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Chiamaka Justina ibeh

Nice

Nnamdi Patrick Nzeh
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Nnamdi Patrick Nzeh

good

Augustina Onwuamaizu
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Augustina Onwuamaizu

Have good experience and quality product

ahia chris kleine orji
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ahia chris kleine orji

wow

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Written by Aiyegbeni Gifty

Hi, I am Gifty Aiyegbeni, a student and a writer. I have developed interesting contents for blogs and websites because writing is something I love doing. All posts of mine are geared to be informative or educative. Either ways you get to learn something new. So keep reading. Regards!!

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